Colloquium, IIM Ahmedabad, on Social Media and Business
As Amita mentioned in the previous post, we were invited by IIM-Ahmedabad to curate the Colloquium segment of their quarterly journal Vikalpa. Here is my introduction to the wonderful pieces written...
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Story in exchange4media: Sennheiser ropes in Blogworks as digital partner
Exchange4media recently did a news story on Sennheiser’s appointment of Blogworks to lead its social media and digital strategy & engagement programme. You can read the full story here.
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Story in India Digital Review: Sennheiser India appoints Blogworks to handle...
India Digital Review recently did a news story on Sennheiser’s appointment of Blogworks to lead its social media and digital strategy & engagement programme. You can read the full story here.
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Story in Social Samosa: Sennheiser India appoints Blogworks to lead social media
Social Samosa recently did a news story on Sennheiser’s appointment of Blogworks to lead its social media and digital strategy & engagement programme. You can read the full story here.
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Story in mxmindia: Sweet sound of Sennheiser for Blogworks
MxmIndia recently did a news story on Sennheiser’s appointment of Blogworks to lead its social media and digital strategy & engagement programme. You can read the full story here.
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Healthcare companies: Listen to your patients for your next prescription
Two years ago, I was due for a wisdom tooth extraction surgery. Like many people would do, a couple of days prior to the surgery, I looked up some dental forums to know more about the procedure and how...
View ArticleThe Fat Line Between Design and Art
I am a graphic designer. Pretty often when my work is referred to as art, I make sure I clarify that it’s actually design! That’s because art and design may use similar techniques, deal with...
View ArticleHarlem Shake – does it have the making of a Gangnam?
People are asking. Is it a meme or a viral? Have you seen the firefighter edition, Spider-Man and a chicken, grandparents, Peanuts, Original Army, university, office, Facebook employees, LinkedIn...
View ArticleThe digital medium – context for India #Elections2014
I was recently interviewed by Governance Now, a fortnightly magazine focusing on governance and processes in the public life in India. My interview about the need for politicians to be present to the...
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Storytelling – Communication and Creative Process Part1
People remember 2007 for different reasons – Pratibha Patil elected as the first female President of India, the Samjhauta Express bombings, clashes between opposition parties, the governing Communist...
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Story in mxmindia: Allen Solly’s end-of-season sale app generates 2,194% RoI
MxmIndia recently did a news story on Allen Solly’s recent End of Season Sale Facebook application conceptualised by Blogworks, which generated 2,194% RoI. You can read the full story here.
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Learnings from ‘Converged Media’ webinar
I recently attended a webinar hosted by Wildfire on ‘Converged Media: How Brands Should Combine Paid, Owned, and Earned Media’. We never know enough. So while we might understand our domain of...
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Case study in Social Samosa: Allen Solly’s end-of-season sale app generates...
Social Samosa recently featured Allen Solly’s End of Season Sale Facebook application conceptualised by Blogworks, which generated 2,194% RoI, in their social media case studies. You can view the full...
View ArticleThe Content Challenge Talk at #Sankalp Unconvention 2013 (Part 1)
We were invited to conduct a workshop on the topic: Social Media: Going Beyond The Obvious at Sankalp Unconvention 2013, Mumbai, the Kumbh Mela of Social Entrepreneurship in India. The presentation was...
View ArticleThe Content Challenge Talk at #Sankalp Unconvention 2013 (Part 2)
In continuation of our workshop on the topic: Social Media: Going Beyond The Obvious at Sankalp Unconvention 2013, Mumbai, here’s the part focusing on the ‘Engagement Challenge’. My colleague and...
View ArticleAnoushka Shankar!
Listening to Pt. Ravi Shankar play, as I work on my computer, I am reminded of a performance that I attented recently at Sirifort – Pt. Ravi Shankar and his daughter Anoushka in concert. I hadn’t heard...
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Tree Walks
Armed with my latest purchase ‘Trees of Delhi – a field guide’ by film maker turned naturalist- Pradip Krishen, I have been going out for tree walks . Actually the book has become my permanent...
View ArticleWhy can’t we too have a rating system for celebrities?
Celebrity Endorsement Index (2004) If you don’t have a great idea, get a celebrity to endorse your product, says one line of thought. But I wonder if the solution is as simple as that. The whole...
View ArticleMovie Merchandise- Things have since changed and I am happy for that..
The Business of Movie Merchandise No longer is film merchandise merely a promotional tool used to boost the fortune of a film at the box-office. Worldwide, it has proved to be a successful hook for...
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Horsing around is serious business – The Financial Express (2003)
Horsing around is serious business Unedited as ‘I’ wrote it – prefer it like this. M.F. Hussain loves to paint them; Dr. Vijay Mallya is passionate about them; our Finance Minister doesn’t find it too...
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